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Partner Portal

Guidelines

Simple principles and guidance to help partners use Let’s Grow Canada brand tools consistently, thoughtfully, and in a way that reflects the spirit, integrity, and shared purpose of the movement.

  • Let’s grow canada

    Partner Portal

WHAT ARE THE TOOLS

The Let’s Grow Canada brand tools are here to help partners across Canada’s agriculture and food ecosystem show their support for a shared national movement.

They’re designed to make it easy to:

  • Share pride in Canada’s food system

  • Reinforce a positive, collective story

  • Inspire the next generation of leaders, makers, and growers

Let’s Grow Canada is a movement that grows through participation, storytelling, and collaboration. When more of us share a common story, our impact grows. A unified voice helps Canada’s ag and food sector be heard, at home and around the world.

How you can use the tools

The tools are flexible. Use what makes sense for your organization, in a way that feels authentic.

Partners are encouraged to use Let’s Grow Canada tools to:

  • Share key messages in presentations, events, or conversations

  • Show visible alignment with a shared national ambition

  • Add Let’s Grow Canada as a framing layer alongside your own brand and stories

  • Support awareness‑building and public storytelling

A few guiding principles

When using Let’s Grow Canada brand tools, please:

  • Use assets as provided, following the guidance included with the tools.
  • Keep Let’s Grow Canada clearly positioned as a shared movement.
  • Apply the tools in non‑commercial contexts (awareness, storytelling, engagement).
  • Use language and imagery that reflect the values and intent of the movement.
  • Let’s Grow Canada should not be used as the name or primary banner for a conference.
  • Partners should avoid using LET’S GROW CANADA with the word “STRONG”.

What the tools are not for

To protect the integrity of the movement, Let’s Grow Canada assets may not be used to:

  • Promote products, services, sales, or commercial offers
  • Support advertising or revenue‑generating activity
  • Imply endorsement by Let’s Grow Canada or Farm Credit Canada
  • Position Let’s Grow Canada as a funder or commercial partner
  • Support messaging that is not aligned with the values of Let’s Grow Canada

Tone & storytelling

Let’s Grow Canada is about unity, pride, and possibility. The goal is to strengthen the collective story, not to compete or divide.

When using the tools, we encourage:

  • Positive, inclusive, forward‑looking storytelling

  • A focus on people, collaboration, and shared ambition

  • Avoiding comparative or critical narratives within the sector

Thank you for your commitment to building a more unified, vibrant, and globally recognized Canadian agriculture and food sector. We appreciate your partnership and enthusiasm for the Let’s Grow Canada movement.